When your company website is an integral part of your business that drives sales, you will want it to rank as highly as possible for many different keywords and variations. You will need to do many things to ensure your website sends the correct signals to the search engines, so they understand it and rank it accordingly. From doing a technical SEO audit to auditing the content on your websites, you will want to leave no stone unturned, so you ensure your website is healthy and ranks highly.
An Extensive Technical Audit
You will want an in-depth technical audit of your website, which can show you the problems it has and help you prioritise the fixes for them. When you have a large e-commerce website, having it audited will take time and not be cheap, and you will need to find an agency with the experience and technical expertise to do a meaningful site audit. You will need to give the agency that performs the audit access to various tools and your website, such as:
- Google Analytics
- Backend Access To The Website
- Social Media Accounts
- Webmaster Tools
- Google Or Bing Ad Accounts
Giving the agency full access to your site and digital properties can help them do a thorough audit and ensure your marketing strategy works to increase your online visibility. However, technical SEO is only a part of the equation, and there are other things to consider.
An On-Page Audit
You will also need to do an on-page audit of your website, which can help to identify areas to make the page stronger and more relevant for the keywords you are trying to rank for on each page. It will look at various factors, including:
- Page Titles
- H1 Headers
- Image Alt Tags
- Website Content
- Calls To Action
- Internal Linking
A Content Audit
You can also do a content audit on your website to see how your site compares against your top competitors and the performers in your industry. You can look for the areas where your content is weak, and more is needed and the gaps that are missing in your content compared to your competitors. Increasing the content on your website and engaging with your users can help increase its relevance in the eyes of search engines and help it rank higher.
These are a few of the critical audits you must do to get your website ranking highly, but there are more such as doing a backlink audit, that you can consider. Use a reputable agency and put in the work, and you may see your website dominating for your chosen keywords and being a leader in your sector.